Silverado – Drive You Home

The purpose of this spot was to steer Silverado in a new direction - by showing that it's more than just for work and off-roading, but that it's also technologically advanced. This campaign/spot just launched on 1/1/24, so it's still early in the 360 approach.

Chevy Silverado with available Super Cruise™ driver-assistance technology, connected by OnStar®. Only Super Cruise lets you drive hands-free and tow hands-free on more than 400,000 miles of compatible roads. With over 138 million miles of hands-free driving by customers, Super Cruise will help you get to the adventure energized. And it’ll help drive you home.