Silverado - We Have Three

After the launch of the 2024 Silverado HD ZR2, we implemented a sub brand story since there was now a Colorado, Silverado and Silverado HD ZR2, which no other manufacturer/competitor could claim. We had everything from a broadcast spot to an educational Chevy Live/MyWay event to anything and everything digital.

Meet the Chevy ZR2 family of trucks. They’ll never let you down with features like Multimatic DSSV™ dampers, Goodyear Territory® MT tires and an off-road performance display. When the going gets tough, it’s a family you can count on. Introducing the Silverado ZR2, Colorado ZR2 and Silverado HD ZR2.