Silverado - A Whole New Level

During this campaign, Silverado became the "#1 best-selling retail full-size pickups," and was one of our best-performing ads with above norm breakthrough and memorability. We surrounded it with a 360 approach from social to OLA to media buys.

Chevrolet declares its factory lifted trucks can take you anywhere from rugged terrains to the snowiest of places. Its line of Silverados have the capability of a two inch lift, a multi-flex tailgate and a 13.4 inch diagonal touchscreen that helps you take adventures to a whole new level.